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Our History

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In 1986, Pride Marine Group began as a single location, a small gas dock on the shores of Lake Muskoka, committed to serving cottagers with integrity, hard work and a smile. This year as we celebrate our 25th anniversary and now with 5 on the water locations to serve you the same commitment to service rings true today as it did 25 years ago.

There are many great advantages to dealing with Pride Marine Group:

  • Our Great Selection of premium product offerings
    • Chris Craft
    • Nautique
    • Edgewater
    • Crownline
    • Chaparral
    • Pursuit
    • Tiara
    • South Bay
    • Hackercraft.
  • A Team of More than 30 Factory technicians and vast parts supply will get you back out on the water faster
  • Our Cabana Board Shops are cottage lifestyle stores have everything you need for you to enjoy your boat.

Our history and expansion to new lakes has been driven by our customers. As new customers begin to relay their Pride experiences with neighboring cottagers, invariably we began to forge relationships with their neighbors as well. And so it goes on - with the addition of Pride of Balsam and Pride of Muskoka West, 92% of all Ontario boating now happens within 1 hour of one of our five locations. Visit the timeline below to familiarize yourself with a brief snapshot of our continuing evolution. But, the reason we believe that people enter into a relationship with Pride is the same as it was 25 years ago. It is the integrity, the hard work and the smiles.

Thank You






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